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Fundraising
feedRefine Your Donation Page to Satisfy Impatience
“Everything is amazing and nobody’s happy. [...] This is what people are like now, they’ve got their phone, and they’re like, ‘uhhhh, it won’t–’ GIVE IT A SECOND! It’s going to space. Can you give it a second to get back from space? Is the speed of light too slow for you?” —Louis C.K. People [...]
You May Be Recognizing Your Generous Donors, But How About Your Most Loyal Customers?
It’s easy for coaches to overlook the benchwarmers and focus their encouragement and attention on the all-stars. But at the end of the game everyone gets a snack, Gatorade and a pat on the back. Because let’s face it, there really aren’t any “all-stars” in pee wee football—the most impressive ones were the kids running [...]
5 Tips for Creating a Nonprofit Video that Beautifully Captures Your Story
If a picture’s worth a thousand words then a video must be worth at least one gazillion. (Don’t check the math on that, please.) We understand that video creation is a bit more complex than posting a photo, but it’s well worth the extra effort–and yes, your nonprofit can add video to its marketing plan. [...]
3 Major Donor Fundraising Tips to Get that 2nd or 3rd Donation [VIDEO]
When you’ve been courting a major donor for weeks, months or even a year, it’s a great feeling to get that big commitment. You’ll probably want to shut down the office for the day and take your staff out to celebrate–and you should! But major donor fundraising (and really, all fundraising) doesn’t stop after the [...]
10 Trends That Show Times (And Donors) Are A Changin’
It’s an interesting time for nonprofits because of one fact: Our donors are changing. For example, not too long from now, millennial donors will become the majority. We need to have a clear outlook on current donor trends if we want to ensure future success. By reshaping our nonprofit marketing plan accordingly, nonprofits can develop [...]
The Motivation Proclamation—Get Excited About Fundraising
Setting ourselves up for fundraising success is about being excited for the event—no more wading through the motions. In order to be successful, we must be energized and engaged for the events we are putting on. If we’re excited, then the feeling is charged through volunteers and donors alike. Excitement for fundraising will also build [...]
Why Do People Donate to Nonprofits? For the Warm Fuzzies
We agree, the whales of the world deserve to be supported and saved. But why do people in landlocked states care and donate to that cause? Because of the warm fuzzies they experience after helping—that feeling of being a good person is unmatched. People are inherently empathetic. And that’s a powerful piece of knowledge if [...]
Nonprofit Email Benchmarks for 2013—Is Email Fundraising Worth It?
According to the 2013 eNonprofit Benchmarks Study, in 2013 6.5 million online donors gifted $438 million to nonprofits. The average one-time gift amount was $60, with a $19 average for monthly gifts. And online revenue increased by 21% overall. Now for the bad news. This study discovered that while online revenues and social media audiences [...]
It’s Quite Simple Actually: Fundraise More
People who utilize online fundraising tools (such as emailing, Facebook or Twitter posts) raise six times more than those who utilize offline strategies only. In other words, if you haven’t encouraged your fundraising participants to go online, it’s time. Whether your fundraisers have an irresistible charm or have yet to perfect their elevator pitches, 50 [...]
4 Characteristics of a Successful Online Donor Experience
For some people, making a purchase is a big deal. The fit has to be just right, the color must be spot on, the price has to be within the perfect range and the transaction must be effortless. For most, making a donation requires even more of an ease of proceedings. A donation yields no [...]