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feed3 Major Donor Fundraising Tips to Get that 2nd or 3rd Donation [VIDEO]
When you’ve been courting a major donor for weeks, months or even a year, it’s a great feeling to get that big commitment. You’ll probably want to shut down the office for the day and take your staff out to celebrate–and you should! But major donor fundraising (and really, all fundraising) doesn’t stop after the [...]
Finding Your Nonprofit Brand — You Can’t Brand if You Don’t Understand
You want phenomenal results with fundraising, volunteer recruitment and all other aspects of your nonprofit organization. And having a great mission is no longer enough. With more 501(c)3s springing up daily, competition out there is fierce. A great mission is a great start, but your organization needs more to succeed. And a solid brand will [...]
4 Decision-Making Errors That Cripple Nonprofit Boards
Matt D’Arrigo had to make a tough decision. Matt had brought his nonprofit from a personal method of coping with pain all the way to a full-fledged organization. It was approaching its 10th anniversary and ARTS (“A Reason To Survive”) had already achieved much. ARTS teaches art as a way to help sick or disadvantaged [...]
Essential Nonprofit Twitter Tips #4: Never Settle! [VIDEO]
This isn’t your Grandma’s nonprofit twitter account. You know a thing or two about how Twitter works. You’ve got a classy cover photo, added all your friends (but didn’t follow too many random people at once) and are maintaining a respectable follower count. You might think it’s time to rest on your laurels. But you’d [...]
What Every Founder Needs to Know Before Starting a Nonprofit
When your future nonprofit is just a gleam in your eye, it’s hard to understand the craziness that really lies ahead. Entrepreneur and writer Oliver Emberton wrote an awesome Quora post for entrepreneurs starting their dream organization. We were inspired by his no-nonsense message about starting an organization and wanted to share some of his [...]
3 Videos Your Nonprofit Marketing Plan Needs to Succeed (And Examples)
While you might understand the importance of adding videos to your nonprofit marketing plan, this realization can only lead to another question: what kinds of videos are best for my nonprofit? Glad you asked! Nonprofit videos should be made for a few, specific reasons: You want to build awareness for your nonprofit. You want to [...]
Should You Stop Mixing Major Donor Fundraising with Regular Solicitations?
Here’s a tough question: when it comes to major donor fundraising, should you stop soliciting donors via regular email and direct mail channels once you’ve started to nurture them with a major gift officer? The answer, given by both The Agitator and Veritus Group is a resounding no. At AFP this year, I listened to [...]
The Zoo and You—Nonprofit Lessons from the Lincoln Children’s Zoo
Back in 1959, Arnott Folsom had a vision to build a zoo. And six years later, the zoo would open its doors in Lincoln, Neb., and would be unlike normal zoos—this zoo would be touchable. Starting in 1965, the Lincoln Children’s Zoo opened its doors for children to interact with animals. And when those children [...]
Nonprofit Twitter Tips #3: Hashtag Like a Pro [VIDEO]
By now, we’ve delved deep into the mysteries of Twitter for nonprofit organizations. I’ve explained how nonprofits should share other people’s content if they want to be shared in return. I’ve examined how following too many people can be a huge mistake for the eager nonprofit social media user. Now it’s time to talk hashtags. [...]
See How Much Nonprofit Email Marketing Grew in 2012 [INFOGRAPHIC]
Good news for small-to-medium sized nonprofit organizations: nonprofit email marketing is strong. In fact, the average small nonprofit organization’s email list grew by 35% in 2012. Click the infographic below to enlarge: Email lists are incredibly valuable for nonprofits–and are a powerful tool for strengthening relationships with your donors and constituents. This stat was reported [...]