Email Marketing

• An Email Newsletter Tactic That Clicks with Supporters

  May 10th, 2013:: Email Marketing, Nonprofit Marketing Plan:: Hub Staff

  Email newsletters should be a teaser for more. Think about modern movies. Movie studios release 30 to 60 second ‘teaser’ trailers prior to a full two or three minute trailer. Teasers give the audience just a small insight to a film’s subject matter, characters and plot. In turn, the audience can decide to look further [...]

• Short, Sweet and to the Point for Email Marketing

  May 8th, 2013:: Email Marketing, Nonprofit Marketing Plan:: Hub Staff

  “Get to the point.” We’ve all experienced a lecture or long-winded conversation, just eagerly anticipating the end. Feelings of frustration, confusion and dread set in and waiting becomes unbearable. If our emails resonate the same emotion in our supporters, stop. Immediately. Our email marketing must focus on our supporters’ time. Taking the time to carefully [...]

• See How Much Nonprofit Email Marketing Grew in 2012 [INFOGRAPHIC]

  April 25th, 2013:: Email Marketing, Featured, Infographics:: Marc Koenig

  Good news for small-to-medium sized nonprofit organizations: nonprofit email marketing is strong. In fact, the average small nonprofit organization’s email list grew by 35% in 2012. Click the infographic below to enlarge: Email lists are incredibly valuable for nonprofits–and are a powerful tool for strengthening relationships with your donors and constituents. This stat was reported [...]

• 6 Ways to Plan Ahead with Your CRM Budget

  April 21st, 2013:: Email Marketing, Nonprofit Marketing Plan:: Hub Staff

  Building relationships come with hard work and determination. Rome wasn’t built in a day, and neither was your CRM strategy (hopefully). So establish your big goals for your CRM system and then figure out how to make those happen. For example, sometimes the best way to work through deadlines and timelines is to work backward. [...]

• A Little Personalization Goes a Long Way with Donors

  April 17th, 2013:: Email Marketing, Fundraising, Nonprofit Marketing Plan, Social Media, Starting a Nonprofit:: Hub Staff

  Not everyone enjoys the limelight, but some recognition always goes a long way. As nonprofits continue to spread their message to more and more people, we need to find ways to personalize thanks and appreciation to supporters along the way. Say nonprofits allow supporters to earmark specific programs or stories tailored to their interests? Compiling [...]

• How to Get Your Email Response Rates Up

  April 6th, 2013:: Email Marketing, Fundraising:: Hub Staff

  If you’re evaluating last year’s fundraising email response rates and scratching your head, you aren’t alone. Compared to 2011, last year’s email response rates were down 21 percent and email CTR were down 27 percent, according to a 2013 eNonprofit Benchmark study. So what gives? It’s time to figure out why your rates weren’t up [...]

• This One Line of Text Means You Will Get a Donation—Or Won’t

  March 30th, 2013:: Email Marketing, Fundraising:: Hub Staff

  More than ever, we have less time and more people asking for a piece of it. That’s why your headline is so important. It could be the title of your blog post, the first line of your fundraising copy or an email subject line. Whatever form it comes in, that one line of text is [...]

• Use Emails After Events For Your Fundraising

  March 22nd, 2013:: Email Marketing, Fundraising:: Hub Staff

  Receiving donations after an event is much like gravity: all it takes is a little push. Nonprofits need to take initiative and engage those who came in support of your cause. Attendants are likely to respond to emails that follow the event, so take advantage of the opportunity. Follow-up emails after events provide nonprofits a [...]

• Keeping Your Thanks to Donors Simple, But Effective

  March 14th, 2013:: Email Marketing:: Hub Staff

  As nonprofits continue the fight for their cause, the ways of thanking donors becomes a bit convoluted. You try clever campaigns with exuberant payoffs that end up falling a bit flat. Maybe it’s time to shake off the excess and keep it simple in your email marketing. Something as simple as an email campaign can [...]

• 5 Secrets to a Foolproof Nonprofit Email Marketing Campaign

  March 8th, 2013:: Email Marketing, Featured, Nonprofit Marketing Plan:: Lyndsey Hrabik

  You heard the saying back in your elementary school days. “Secrets don’t make friends. But, friends make secrets.” And our nonprofit friends have some great secrets on the world of effective nonprofit email marketing for your organization. Jay Wilkinson, CEO and Founder of Firespring, recently presented some of the secrets of nonprofit email marketing that [...]