Good intentions go a long way—if they’re backed by a serious, thoughtful commitment.
Unfortunately, too many nonprofits stop at having an admirable and fiery passion for their cause. They don’t take the time to consider important things like strategy and metrics. Measurement—and having goals to measure yourself against—is the most important part of running your nonprofit, even more so than being passionate.
Click through to learn more about fighting the good fight by measuring your nonprofit.
Lose Your Gut! Get Serious About Measurement [Jocelyn Harmon's Marketing for Nonprofits]