Ideally, all of your board members would contribute monetarily to your organization in addition to their time. That’s because you want individuals on the organization’s board who are invested in more ways than one. And when donors give to your organization, they look to your board members.
Maybe your board members have been giving sporadically throughout the year, or they give a large sum at the end during the annual year-end ask. The truth is that your donors might look at when your board members donated, but it shouldn’t matter at what time they give. The real question is ‘how much?’. Donors will look to see how invested board members are before they give.
Read more on what your constituents want to know about your board members’ contributions by clicking the article below.
Dear Nonprofiteer, If a Board Member’s Gifts Fall Before Year-End, Do They Make a Sound? [The Nonprofiteer]