Studies show that only 15 to 20 percent of people see the posts you make on your newsfeed. With numbers like that, are promoted posts on Facebook worth it?
Ultimately, your organization will need to decide whether or not the price is worth the reward. You could potentially increase donations and the number of volunteers by reaching more people through the promoted posts, but the process may be out of your organization’s price range.
Learn more about one organization’s experience with promoted posts by clicking the article linked below.
To Promote or Not to Promote? [Beth Kanter’s Blog]