Steven Shattuck

Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing. Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls. Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.

Featured Nonprofit Marketing Plan Social Media

The Ultimate 2015 Nonprofit Social Media Scheduling Guide

2015 is almost here, which means you should start thinking about all of your digital strategies—from email to social media, for the year to come.

Featured Fundraising Infographics

No More Excuses—You Need to Call Every New Donor

It’s no secret that fundraising is all about building relationships. And when it comes to building relationships, nothing beats a personal, one-on-one interaction. Unfortunately, many development departments struggle with this.


Featured Nonprofit Marketing Plan Video

The Greatest Online Video Ever Made by a Nonprofit

I found the greatest online video ever made by a nonprofit. Yes, it’s true. It was published a few weeks ago by Greenpeace USA. But why is it the greatest?

Featured Volunteer Management Volunteer Recruiting

4-Part Anatomy of an Ideal Nonprofit Volunteer Experience

Whether you’re a large or a small nonprofit, here are the four parts of an ideal first-time volunteer experience for your organization.


Email Marketing Featured Nonprofit Marketing Plan

Four 21st Century Marketing Terms Nonprofits Need to Know

Digital marketing is going through a great democratization process. If you’re ready to take your online fundraising and marketing efforts to the next level, here are four seminal terms for the 21st century.

Featured Fundraising

3 Reasons Why Your Donor Database Should Be Used By Multiple Employees

The day-to-day work of managing fundraising efforts often falls to one person who is the sole user of the NPO’s donor database or CRM software. Here are three reasons why everyone in your organization should have their hands in the donor database regularly.


Featured Fundraising

3 Ways to Clean Up and Better Utilize Your Donor Database for 2014

Your donor database is a living, breathing ecosystem. Contained within are thousands of individual needs, expectations and passions. Here’s how to clean it up for the new year.

Featured Fundraising

5 Can’t-Miss Opportunities for Extraordinary Donor Engagement

Donor management is about more than just inputting donations and soliciting gifts. Today, nonprofits have access to numerous sources of information. Here are five golden opportunities to reach out or respond to a donor and increase their engagement.


Featured Nonprofit Technology Social Media

Which Social Media Metrics Should Nonprofits Keep Track Of?

Interpreting and reporting on analytics can be almost as difficult and time consuming as actually planning and deploying the marketing campaigns themselves. Here are a few of the social media metrics that should matter most to nonprofit marketers.