The Food Bank of Lincoln, a small-time organization with big-time retention rates, has donors coming in from across the country. So what’s their secret?
Sure it’s important for your organization to pay attention to some nonprofit trends. But what if your NPO isn’t ready to tackle the nonprofit trends of 2015? Start the year off right by making sure you go back to the basics.
This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our November/December edition, we explored how to build your 2015 marketing plan. To reserve your free copy of our January/February issue on donor retention, sign up today. ———————————————— When year-end approaches, everyone is…
It’s important to approach major donors the right way—not as ATM machines or with dollar signs in our eyes, but as partners in our mission. Here are five key thoughts in the forefront of my mind as I engage with these potential supporters.
One thing that tends to fall through the cracks amidst all the hoopla surrounding year-end giving is your website.
Donor levels can make or break a donation. Too many NPOs aren’t strategic when setting donor levels, and as a result, they miss out on key donations.
“Wanna go to the mall?” “Totes McGoats.” What? That was my reaction when I heard a 20-something say that for the first time. When I was that age, going to the mall was “totally tubular.” For Boomers, it may have been “just swell” (if malls had existed then). Understanding the new up-and-coming generation is a…
Online giving is bigger than ever. In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. Here are three easy steps you can take this month to keep encouraging the online donation love.