Donor levels can make or break a donation. Too many NPOs aren’t strategic when setting donor levels, and as a result, they miss out on key donations.
“Wanna go to the mall?” “Totes McGoats.” What? That was my reaction when I heard a 20-something say that for the first time. When I was that age, going to the mall was “totally tubular.” For Boomers, it may have been “just swell” (if malls had existed then). Understanding the new up-and-coming generation is a…
Online giving is bigger than ever. In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. Here are three easy steps you can take this month to keep encouraging the online donation love.
Google is making it even easier for people to contact your organization. By using Corporate Contact markup on your nonprofit website, you can add your organization’s contact information to Google’s Knowledge panel in some searches.
One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Here are five ways to get people talking.
Holding a fundraising event is a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off. So check out these five tips to get the most out of your next event.
Imagine you’ve just finished your biggest fundraising event yet. Everyone showed up, you raised money, made connections and actually made your event memorable. This wasn’t a generic raffle or a blind auction. But if you’ve neglected the final mile of event planning, your event is a bust. Following up after your fundraising event might be…
The mark of a superficial relationship: you only interact when you need something. This is true of friendships, children to their parents and you to your donors. Do you have a real relationship, with back and forth and personality, or are you treating your donor base like an ATM, there whenever you need it? The difference matters….