Randy Hawthorne

As Publisher and Executive Director for Nonprofit Hub, and a Professional Certified Marketer, Randy shares his passions of marketing and education with nonprofits to help them implement marketing and organizational leadership principles so they can grow their organizations. Randy lends his marketing and organizational leadership expertise to a number of nonprofits in his community, including the American Marketing Association, Lincoln Community Playhouse, Rotary Club #14, Sheldon Art Association, Community Services Fund, Heartland Big Brothers Big Sisters, Leadership Lincoln and Launch Leadership. Outside the office, Randy works with high school and college students and mentors young professionals to develop their leadership and entrepreneurial skills.

Featured Human Resources

Hello, Trello: Why We’re Simply Loving It

With seven people working from multiple cities and locations, my team doesn’t have an option when it comes to online productivity.

Featured Fundraising

A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

The Food Bank of Lincoln, a small-time organization with big-time retention rates, has donors coming in from across the country. So what’s their secret?

Featured Nonprofit Branding Nonprofit Marketing Plan

Back to the Basics—Bucking the Nonprofit Trends of 2015 to Benefit Your Nonprofit Brand

Sure it’s important for your organization to pay attention to some nonprofit trends. But what if your NPO isn’t ready to tackle the nonprofit trends of 2015? Start the year off right by making sure you go back to the basics.

Featured Fundraising

5 Tips for Using Storytelling in Your Marketing

Storytelling that tugs on heartstrings and emotionally connects with your audience gives your organization the heart and soul that donors are attracted to.

Featured Fundraising

Six Ways to Give Big Thanks to Big Donors

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our September/October 2014 edition, we explored year-end giving. To reserve your free copy of our next issue, sign up today. ———————————————— When year-end approaches, everyone is thinking about making that last-ditch ask—but ‘tis…

Featured Fundraising

How to Get (and Keep) Major Donors

It’s important to approach major donors the right way—not as ATM machines or with dollar signs in our eyes, but as partners in our mission. Here are five key thoughts in the forefront of my mind as I engage with these potential supporters.

Featured Fundraising

Getting Ready for Year-End Giving? 6 Ways to Make Your Donation Pages Better

One thing that tends to fall through the cracks amidst all the hoopla surrounding year-end giving is your website.

Featured Fundraising

The Keys to Setting Donor Levels (and Why You May Need to Rethink Them)

Donor levels can make or break a donation. Too many NPOs aren’t strategic when setting donor levels, and as a result, they miss out on key donations.

Featured Fundraising Nonprofit Marketing Plan

Understanding What Motivates Millennials to Give to Your NPO

“Wanna go to the mall?” “Totes McGoats.” What? That was my reaction when I heard a 20-something say that for the first time. When I was that age, going to the mall was “totally tubular.” For Boomers, it may have been “just swell” (if malls had existed then). Understanding the new up-and-coming generation is a…

Featured Fundraising Nonprofit Technology

Online Giving is Here to Stay, Folks—and it’s Bigger Than Ever

Online giving is bigger than ever. In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. Here are three easy steps you can take this month to keep encouraging the online donation love.