Publisher

Randy Hawthorne

As Publisher and Executive Director for Nonprofit Hub, and a Professional Certified Marketer, Randy shares his passions of marketing and education with nonprofits to help them implement marketing and organizational leadership principles so they can grow their organizations. Randy lends his marketing and organizational leadership expertise to a number of nonprofits in his community, including the American Marketing Association, Lincoln Community Playhouse, Rotary Club #14, Sheldon Art Association, Community Services Fund, Heartland Big Brothers Big Sisters, Leadership Lincoln and Launch Leadership. Outside the office, Randy works with high school and college students and mentors young professionals to develop their leadership and entrepreneurial skills.

Featured Fundraising

Getting Ready for Year-End Giving? 6 Ways to Make Your Donation Pages Better

One thing that tends to fall through the cracks amidst all the hoopla surrounding year-end giving is your website.

Featured Fundraising

The Keys to Setting Donor Levels (and Why You May Need to Rethink Them)

Donor levels can make or break a donation. Too many NPOs aren’t strategic when setting donor levels, and as a result, they miss out on key donations.


Featured Fundraising Nonprofit Marketing Plan

Understanding What Motivates Millennials to Give to Your NPO

“Wanna go to the mall?” “Totes McGoats.” What? That was my reaction when I heard a 20-something say that for the first time. When I was that age, going to the mall was “totally tubular.” For Boomers, it may have been “just swell” (if malls had existed then). Understanding the new up-and-coming generation is a…

Featured Fundraising Nonprofit Technology

Online Giving is Here to Stay, Folks—and it’s Bigger Than Ever

Online giving is bigger than ever. In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. Here are three easy steps you can take this month to keep encouraging the online donation love.


Featured Fundraising Nonprofit Marketing Plan Social Media

Top Trends in Nonprofit Marketing, Social Media and More—An Interview with Kivi Leroux Miller

Communication is at the basis of every solid relationship. And in the nonprofit world, relationships are what keep donors coming back for more. So what’s holding back nonprofits from taking the necessary marketing steps to secure more fundraising dollars and donors? Lack of time, budget and strategy all rank among the top hurdles nonprofits face….

Featured Nonprofit Technology

3 Reasons to Add Your NPO’s Phone Number to Google Search

Google is making it even easier for people to contact your organization. By using Corporate Contact markup on your nonprofit website, you can add your organization’s contact information to Google’s Knowledge panel in some searches.


Featured Nonprofit Branding

Five Ways to Build Your Nonprofit Brand’s Buzzability

One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Here are five ways to get people talking.

Featured Fundraising

How Nonprofits Keep Up with Online Fundraising

Online fundraising optimization—a fancy schmancy term for improving how nonprofits raise money via the internet. Over the past few years, this has been a hot topic, so how do NPOs keep up?


Featured Fundraising

5 Ways to Get More Out of Your Next Fundraising Event

Holding a fundraising event is a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off. So check out these five tips to get the most out of your next event.

Featured Fundraising Video

Why Following Up After Your Fundraising Event is the Most Important Part [VIDEO]

Imagine you’ve just finished your biggest fundraising event yet. Everyone showed up, you raised money, made connections and actually made your event memorable. This wasn’t a generic raffle or a blind auction. But if you’ve neglected the final mile of event planning, your event is a bust. Following up after your fundraising event might be…