This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. In our November/December edition, we explored how to build your 2015 marketing plan. To reserve your free copy of our January/February issue on donor retention, sign up today. ———————————————— When year-end approaches, everyone is…
It’s important to approach major donors the right way—not as ATM machines or with dollar signs in our eyes, but as partners in our mission. Here are five key thoughts in the forefront of my mind as I engage with these potential supporters.
One thing that tends to fall through the cracks amidst all the hoopla surrounding year-end giving is your website.
Donor levels can make or break a donation. Too many NPOs aren’t strategic when setting donor levels, and as a result, they miss out on key donations.
“Wanna go to the mall?” “Totes McGoats.” What? That was my reaction when I heard a 20-something say that for the first time. When I was that age, going to the mall was “totally tubular.” For Boomers, it may have been “just swell” (if malls had existed then). Understanding the new up-and-coming generation is a…
Online giving is bigger than ever. In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. Here are three easy steps you can take this month to keep encouraging the online donation love.
Google is making it even easier for people to contact your organization. By using Corporate Contact markup on your nonprofit website, you can add your organization’s contact information to Google’s Knowledge panel in some searches.
One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Here are five ways to get people talking.