It’s no secret that fundraising is all about building relationships. And when it comes to building relationships, nothing beats a personal, one-on-one interaction. Unfortunately, many development departments struggle with this.
Nonprofits are not the only busy bodies in 2014. Google has kept nonprofit marketers on their toes with iterations of Panda and Penguin, a new algorithm called Hummingbird, and in late July a local algorithm called Pigeon. Here’s your cheat sheet for all of them.
Merchandising, if done properly, can greatly enhance the profile of your nonprofit. It gets your brand and mission out to the public more and isn’t a massive expense. The merchandise can also provide you with an additional revenue stream to help your bottom line. Start small and build from there. Every bit helps in the overall mission of your nonprofit—and if all works well, your organization as a whole.
Rebranding a nonprofit requires a lot of letting go and moving on. But as the wise poet known as Dr. Seuss once said, “don’t cry because it’s over, smile because it happened.”