Featured Human Resources Volunteer Management

Recognizing the Importance of Gratitude

As a nonprofit, finding ways to recognize volunteers and make sure the organization is grateful for their contributions is one of most important tasks you can engage in.

Featured Fundraising Nonprofit Marketing Plan

Five Point Checklist for Your Year-End SMS Fundraising Campaigns

An effective and targeted text message campaign can make all the difference in helping you reach your end of year fundraising goals. Here’s a checklist of five key points to consider when planning your end-of-year SMS fundraising campaign.

Featured Infographics Nonprofit Marketing Plan

Building Your Nonprofit Marketing Plan [INFOGRAPHIC]

Managing your nonprofit marketing plan can feel a whole lot like the game Tetris. Which block fits where?



Featured Fundraising

How Removing Overhead Can Improve Donation Rates

Almost all nonprofits strive to be as efficient as possible and stretch the dollar as far as they can. Even if you have an acceptable overhead expense rate, you can still come up on the short end when it comes to donation time. People want to give knowing their money will have a direct, positive impact. One way to combat this stigma is to promise donors that 100 percent of their donation will go to your mission-focused programming.

Featured Social Media

5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan

Laying the groundwork for a strategic social media plan tends to get skipped over and organizations’ posts begin to mirror that of a personal account.



Featured Nonprofit Marketing Plan

Get Your Content Marketing on Track with an Editorial Calendar

By now you know that content marketing is all the rage, and we promise you, it’s just going to become a bigger deal in the coming year.

Featured Fundraising

How to Hype Up Your Next Fundraising Event

If you want your next big fundraising event to be a success, you’ve got to put in the time to make sure it happens. That’s where promotion comes in.



Board of Directors Fundraising

6 Reasons to Consider a Monthly Giving Program

In the U.S., recurring donors typically account for less than 10% of an NPO’s supporter base. Many organizations don’t even have a monthly giving program. But with online donations, accepting recurring gifts has become a realistic option for nonprofits of all sizes.

Nonprofit Technology Nonprofit Web Design

The #1 Question to Ask About Your Website’s Structure

Have you ever asked people in your target audience, “If we were to build the perfect website, what would it look like?” This is crucial—that we understand what the end user is looking for in our website.



Nonprofit Branding Social Media

Why It’s Time to Throw Out Everything You Think You Know About Writing

When it comes to online writing, you should throw out everything you think you know about writing.

Fundraising

How Being Personal is the Driving Force for Recurring Donations

To create recurring donations, it’s vital to make the process of supporting your NPO a personal experience.